Kini, edisi ke-13 ini, buku ini telah direvisi demi mengakomodasi berbagai perubahan yang terjadi pada teknik-teknik pemasaran dan organisasinya. Maka tidak diragukan lagi, bahwa dengan menguasai isi buku 'Manajemen Pemasaran, Edisi Ke-13' ini, mahasiswa akan memiliki bekal yang solid dalam menghadapi tantangan pemasaran modern abad ke-21.

Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis.

Review E-Book

Grub2 gfxmenu themes. Contribute to Generator/Grub2-themes development by creating an account on GitHub. Grub2 has some keyboard lag using themes, as referred on 'The Definitive Guide To Theming GRUB 2 v1.99' pag 73. References: GNU GRUB Manual 1.99 GRUB Graphical Menus Project. Tip: E2B v1.78+ allows you to 'stamp' up to ten bitmaps onto the background wallpaper, and display one animated sequence (similar to an animated GIF) and supports larger, double-height fonts too (FONT24) - this may be easier and provide more functionality than trying to make a GFX Boot menu! Grub2-mkfont command not found. GRUB 2 Theming is still under development, as is integration with gfxmenu. Theme elements will include colors, fonts, progress indicators, menus, and labels. Both of these hold great promise but are not ready for release with Ubuntu 9.10. GRUB Manual - Themes. Grub2 gfxmenu themes. Contribute to pisilinux/Grub2-themes development by creating an account on GitHub. Grub2 has some keyboard lag using themes, as referred on 'The Definitive Guide To Theming GRUB 2 v1.99' pag 73. References: GNU GRUB Manual 1.99 GRUB Graphical Menus Project The Definitive Guide To Theming GRUB 2 v1.99. GRUB2 gfxmenu theming guide. Taking the initiative he has forked a version of Colin D. Bennett’s unmaintained ‘GRUB2 GFXMenu theming manual’, making it easily available for those interested in exploring the design capabilities that gfxmenu offers.

Judul : Marketing Management (Global Edition) 15th Edition
Author : Philip T. Kotler & Kevin Lane Keller
Terbit : Tahun 2016
Format : PDF
Ukuran : 42 MB
Bahasa : English
Unduh : (Download Here)

Table of Contents

Part 1. Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans

Part 2. Capturing Marketing Insights
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research

Part 3. Connecting with Customers
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets

Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Addressing Competition and Driving Growth

Part 5. Shaping the Market Offerings
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs

Part 6. Delivering Value
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics

Part 7. United states alternate map. Communicating Value
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

Part 8. Managing the Marketing Organization
23. Managing a Holistic Marketing Organization forthe Long Run

*untuk password silahkan pilih salah satu ,

1. Tinggalkan pesan berisikan email anda,
2. klik URL ini [ http://line.me/ti/p/%40uqe4678h ],
3. Add Line [ @uqe4678h ],
4. Scan QRCode berikut

Semoga Bermanfaat,

-Salam Pemasaran-